From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

Editor’s Note: Emma Weston is co-founder and CEO of Total Profile, where she leads blockchain strategy and development under the AgriDigital brand. She is also a grain grower in Australia. Here, Weston, and co-author Sarah Nolet, founder of food and ag consultancy AgThentic, explain how the agriculture industry is using blockchain, and the challenges ahead for this segment of the industry.

Update: Total Profile recently pitched at Finovate in Fresh York City. Witness their pitch here.

We have all seen the use of (and hype about) blockchain in the context of bitcoin, the digital currency that very first brought blockchain to mainstream media and investors. While bitcoin remains in the news, the applications and potential of blockchain are spreading well beyond cryptocurrency.

Before we take a look at how the agriculture industry is using blockchain, let’s do a quick blockchain 101.

What is Blockchain?

One way to think of blockchain is as a technology that permits users to transfer value, or assets, inbetween each other without the need for a trusted intermediary. The exchange is recorded in a ledger that is collective by all users of that blockchain. Users rely on this collective, or “distributed,” ledger to provide a see-through view into the details of the assets, including who wields the asset, as well as descriptive information such as quality or location. The running history of the transaction is called the blockchain, and each transaction is called a block. Today, when you hear about blockchain, what most indeed mean is ‘blockchains . ’

There exist numerous different forms of this distributed ledger technology, each suited to distinct use cases. One popular blockchain technology is Ethereum, which its founders launched around the idea that blockchains can do more than simply record information. This concept, called ‘smart contracts,’ is central to Ethereum and permits users to codify significant parts of a workflow process, agreement, or task. So, when a transaction occurs, the software automatically executes an act, or set of deeds, according to the specifications in the brainy contract. One example is wise locks ; locks that automatically open after receiving the correct fee.

Recently a few other potential use cases for blockchain have emerged, such as tracking goods via supply chains (e.g., SkuChain ) and IoT-enabled “smart farms” (e.g., Filament ). Tho’ we haven’t yet seen the large-scale commercial adoption of blockchain, investors like the Bill and Melinda Gates Foundation and various venture capitalists are paying attention to this space. The R3 consortium has also been in the news for its Corda platform, which enables trade finance and the exchange of letters of credit inbetween its members.

But what about agriculture?

However agriculture technology is gaining popularity — and capital — there has been very little talk of blockchain applications within core agricultural areas. There should be, however.

Blockchain has enormous potential in three key areas of the agriculture industry:

  1. Provenance and radical transparency

Two. Mobile payments, credits, and decreased transaction fees

Trio. Real-time management of supply chain transactions and financing

Enabling Provenance and Radical Transparency in the Food Chain

Consumer request for “clean” food, including organic , is skyrocketing, but producers and manufacturers are often fighting to verify the accuracy of data from farm to table. Blockchain can help.

Presently, there’s no effortless, accurate and efficient way for manufacturers to know about issues like gimp labor and pollution, or to identify the exact origin of a commodity. Yet consumers, especially within niche markets like organic food, are increasingly willing to pay for products that provide this information. To date, solutions have revolved around certifications and regulations, both of which add costs, are hard to enforce, and can be confusing to consumers. How do free-range and cage-free chickens differ, and what do the labels actually mean for animal welfare?

Startups liked Provenance and FarmShare are using blockchains to solve this problem for businesses and consumers. The value of blockchain here is its capability to make the supply chain entirely semi-transparent and rich with immutable provenance data from farm to table. In other words, blockchain tracks information about your food and participants along the supply chain cannot tamper with this information. Ultimately, this technology enables farmers, manufacturers, and retailers to justify premiums for certain products, and gives consumers confidence about where their food comes from and how it was produced.

Better Finance for the Developing World

Blockchains also have big potential to create and improve access to finance in the developing world. Agriculture employs over a billion people worldwide, many of whom are smallholder farmers in developing countries. For many of these farmers, affordable access to capital remains a hefty challenge.

As cell phones have largely become ubiquitous, mobile banking creates novel financing opportunities such as micro-financing. Yet, because of a lack of transparency and therefore high risk, the current paradigm is tons of petite transactions with utterly high fees (e.g., 10%).

Blockchain can — and already is — solving this problem for financiers and farmers. Examples include agri-ledger out of the UK, BitPesa in East Africa, and Rebit in the Philippines.

Trustworthy, Efficient Supply Chains in Developed Economies

Possibly the highest potential but least realized chance for blockchain in agriculture is in the developed world. Each year, trillions of dollars flow inbetween farmers and buyers alone, yet presently, these transactions are hugely inefficient. Blockchain can improve the settlement process for farmers, buyers, and financiers like banks.

Right now, the exchange of the physical commodity decouples from the exchange of payment. In other words, farmers often supply their harvest but then have to wait weeks or months to be paid. Farmers lack the capability to conduct due diligence on their buyer, so buyers can contest on payment terms, and therefore suggest lower prices. This lessens market competition and further lowers prices, as growers go to larger multinationals and incumbents who have less risk of default. At the same time, levy collectors and research organizations have no access to data provenance information: they receive their payments, but cannot connect the money to the farmer who has paid. And ultimately, financing options are both costly and limited because the industry is perceived as risky — and for good reason, as there are many insolvencies.

Blockchain can switch all of this by enabling real-time payment on delivery. As a result, farmers get paid instantly, industry competition increases and keeps prices higher, and buyers save time and money. Also, adding transparency, trust, and efficiency to settlements can decrease risk and unlock fresh financing mechanisms for banks.

Total Profile is addressing this use case, commencing with an in-market blockchain pilot for the 2016-2017 grains harvest in Australia.

The Future of Agriculture is Blockchain

Some claim that in a few years’ time blockchain will no longer be a buzzword; it will be as ubiquitous as the internet. Others believe that blockchain is all hype; that it is an untested technology with yam-sized risks and little upside.

Farmers have always been impatient adopters of technologies that make sense and produce real value. It’s clear that blockchain has big potential to solve significant problems in agriculture. The challenge for blockchain, and agtech at large, is connecting the technology to viable business models and compelling use cases. All the startups mentioned above are working hard to do just this.

Put simply; blockchain needs to save time and money as well as take agriculture forward to create fresh pockets of value. If we can budge beyond the hype and simply do better business, the future of agriculture will indeed be blockchain.

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

Editor’s Note: Emma Weston is co-founder and CEO of Utter Profile, where she leads blockchain strategy and development under the AgriDigital brand. She is also a grain grower in Australia. Here, Weston, and co-author Sarah Nolet, founder of food and ag consultancy AgThentic, explain how the agriculture industry is using blockchain, and the challenges ahead for this segment of the industry.

Update: Total Profile recently pitched at Finovate in Fresh York City. Witness their pitch here.

We have all seen the use of (and hype about) blockchain in the context of bitcoin, the digital currency that very first brought blockchain to mainstream media and investors. While bitcoin remains in the news, the applications and potential of blockchain are spreading well beyond cryptocurrency.

Before we take a look at how the agriculture industry is using blockchain, let’s do a quick blockchain 101.

What is Blockchain?

One way to think of blockchain is as a technology that permits users to transfer value, or assets, inbetween each other without the need for a trusted intermediary. The exchange is recorded in a ledger that is collective by all users of that blockchain. Users rely on this collective, or “distributed,” ledger to provide a semi-transparent view into the details of the assets, including who possesses the asset, as well as descriptive information such as quality or location. The running history of the transaction is called the blockchain, and each transaction is called a block. Today, when you hear about blockchain, what most truly mean is ‘blockchains . ’

There exist numerous different forms of this distributed ledger technology, each suited to distinct use cases. One popular blockchain technology is Ethereum, which its founders launched around the idea that blockchains can do more than simply record information. This concept, called ‘smart contracts,’ is central to Ethereum and permits users to codify significant parts of a workflow process, agreement, or task. So, when a transaction occurs, the software automatically executes an activity, or set of deeds, according to the specifications in the clever contract. One example is wise locks ; locks that automatically open after receiving the correct fee.

Recently a few other potential use cases for blockchain have emerged, such as tracking goods via supply chains (e.g., SkuChain ) and IoT-enabled “smart farms” (e.g., Filament ). Tho’ we haven’t yet seen the large-scale commercial adoption of blockchain, investors like the Bill and Melinda Gates Foundation and various venture capitalists are paying attention to this space. The R3 consortium has also been in the news for its Corda platform, which enables trade finance and the exchange of letters of credit inbetween its members.

But what about agriculture?

However agriculture technology is gaining popularity — and capital — there has been very little talk of blockchain applications within core agricultural areas. There should be, however.

Blockchain has meaty potential in three key areas of the agriculture industry:

  1. Provenance and radical transparency

Two. Mobile payments, credits, and decreased transaction fees

Three. Real-time management of supply chain transactions and financing

Enabling Provenance and Radical Transparency in the Food Chain

Consumer request for “clean” food, including organic , is skyrocketing, but producers and manufacturers are often fighting to verify the accuracy of data from farm to table. Blockchain can help.

Presently, there’s no effortless, accurate and efficient way for manufacturers to know about issues like sub labor and pollution, or to identify the exact origin of a commodity. Yet consumers, especially within niche markets like organic food, are increasingly willing to pay for products that provide this information. To date, solutions have revolved around certifications and regulations, both of which add costs, are hard to enforce, and can be confusing to consumers. How do free-range and cage-free chickens differ, and what do the labels actually mean for animal welfare?

Startups liked Provenance and FarmShare are using blockchains to solve this problem for businesses and consumers. The value of blockchain here is its capability to make the supply chain entirely semitransparent and rich with immutable provenance data from farm to table. In other words, blockchain tracks information about your food and participants along the supply chain cannot tamper with this information. Ultimately, this technology enables farmers, manufacturers, and retailers to justify premiums for certain products, and gives consumers confidence about where their food comes from and how it was produced.

Better Finance for the Developing World

Blockchains also have meaty potential to create and improve access to finance in the developing world. Agriculture employs over a billion people worldwide, many of whom are smallholder farmers in developing countries. For many of these farmers, affordable access to capital remains a yam-sized challenge.

As cell phones have largely become ubiquitous, mobile banking creates novel financing opportunities such as micro-financing. Yet, because of a lack of transparency and therefore high risk, the current paradigm is tons of petite transactions with enormously high fees (e.g., 10%).

Blockchain can — and already is — solving this problem for financiers and farmers. Examples include agri-ledger out of the UK, BitPesa in East Africa, and Rebit in the Philippines.

Trustworthy, Efficient Supply Chains in Developed Economies

Possibly the highest potential but least realized chance for blockchain in agriculture is in the developed world. Each year, trillions of dollars flow inbetween farmers and buyers alone, yet presently, these transactions are hugely inefficient. Blockchain can improve the settlement process for farmers, buyers, and financiers like banks.

Right now, the exchange of the physical commodity decouples from the exchange of payment. In other words, farmers often produce their harvest but then have to wait weeks or months to be paid. Farmers lack the capability to conduct due diligence on their buyer, so buyers can contest on payment terms, and therefore suggest lower prices. This lessens market competition and further lowers prices, as growers go to larger multinationals and incumbents who have less risk of default. At the same time, levy collectors and research organizations have no access to data provenance information: they receive their payments, but cannot connect the money to the farmer who has paid. And eventually, financing options are both costly and limited because the industry is perceived as risky — and for good reason, as there are many insolvencies.

Blockchain can switch all of this by enabling real-time payment on delivery. As a result, farmers get paid instantaneously, industry competition increases and keeps prices higher, and buyers save time and money. Also, adding transparency, trust, and efficiency to settlements can decrease risk and unlock fresh financing mechanisms for banks.

Total Profile is addressing this use case, kicking off with an in-market blockchain pilot for the 2016-2017 grains harvest in Australia.

The Future of Agriculture is Blockchain

Some claim that in a few years’ time blockchain will no longer be a buzzword; it will be as ubiquitous as the internet. Others believe that blockchain is all hype; that it is an untested technology with thick risks and little upside.

Farmers have always been anxious adopters of technologies that make sense and supply real value. It’s clear that blockchain has big potential to solve significant problems in agriculture. The challenge for blockchain, and agtech at large, is connecting the technology to viable business models and compelling use cases. All the startups mentioned above are working hard to do just this.

Put simply; blockchain needs to save time and money as well as take agriculture forward to create fresh pockets of value. If we can stir beyond the hype and simply do better business, the future of agriculture will indeed be blockchain.

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

Editor’s Note: Emma Weston is co-founder and CEO of Total Profile, where she leads blockchain strategy and development under the AgriDigital brand. She is also a grain grower in Australia. Here, Weston, and co-author Sarah Nolet, founder of food and ag consultancy AgThentic, explain how the agriculture industry is using blockchain, and the challenges ahead for this segment of the industry.

Update: Utter Profile recently pitched at Finovate in Fresh York City. See their pitch here.

We have all seen the use of (and hype about) blockchain in the context of bitcoin, the digital currency that very first brought blockchain to mainstream media and investors. While bitcoin remains in the news, the applications and potential of blockchain are spreading well beyond cryptocurrency.

Before we take a look at how the agriculture industry is using blockchain, let’s do a quick blockchain 101.

What is Blockchain?

One way to think of blockchain is as a technology that permits users to transfer value, or assets, inbetween each other without the need for a trusted intermediary. The exchange is recorded in a ledger that is collective by all users of that blockchain. Users rely on this collective, or “distributed,” ledger to provide a semi-transparent view into the details of the assets, including who possesses the asset, as well as descriptive information such as quality or location. The running history of the transaction is called the blockchain, and each transaction is called a block. Today, when you hear about blockchain, what most truly mean is ‘blockchains . ’

There exist numerous different forms of this distributed ledger technology, each suited to distinct use cases. One popular blockchain technology is Ethereum, which its founders launched around the idea that blockchains can do more than simply record information. This concept, called ‘smart contracts,’ is central to Ethereum and permits users to codify significant parts of a workflow process, agreement, or task. So, when a transaction occurs, the software automatically executes an activity, or set of deeds, according to the specifications in the wise contract. One example is wise locks ; locks that automatically open after receiving the correct fee.

Recently a few other potential use cases for blockchain have emerged, such as tracking goods via supply chains (e.g., SkuChain ) and IoT-enabled “smart farms” (e.g., Filament ). However we haven’t yet seen the large-scale commercial adoption of blockchain, investors like the Bill and Melinda Gates Foundation and various venture capitalists are paying attention to this space. The R3 consortium has also been in the news for its Corda platform, which enables trade finance and the exchange of letters of credit inbetween its members.

But what about agriculture?

However agriculture technology is gaining popularity — and capital — there has been very little talk of blockchain applications within core agricultural areas. There should be, however.

Blockchain has big potential in three key areas of the agriculture industry:

  1. Provenance and radical transparency

Two. Mobile payments, credits, and decreased transaction fees

Three. Real-time management of supply chain transactions and financing

Enabling Provenance and Radical Transparency in the Food Chain

Consumer request for “clean” food, including organic , is skyrocketing, but producers and manufacturers are often fighting to verify the accuracy of data from farm to table. Blockchain can help.

Presently, there’s no effortless, accurate and efficient way for manufacturers to know about issues like marionette labor and pollution, or to identify the exact origin of a commodity. Yet consumers, especially within niche markets like organic food, are increasingly willing to pay for products that provide this information. To date, solutions have revolved around certifications and regulations, both of which add costs, are hard to enforce, and can be confusing to consumers. How do free-range and cage-free chickens differ, and what do the labels actually mean for animal welfare?

Startups liked Provenance and FarmShare are using blockchains to solve this problem for businesses and consumers. The value of blockchain here is its capability to make the supply chain entirely semi-transparent and rich with immutable provenance data from farm to table. In other words, blockchain tracks information about your food and participants along the supply chain cannot tamper with this information. Ultimately, this technology enables farmers, manufacturers, and retailers to justify premiums for certain products, and gives consumers confidence about where their food comes from and how it was produced.

Better Finance for the Developing World

Blockchains also have hefty potential to create and improve access to finance in the developing world. Agriculture employs over a billion people worldwide, many of whom are smallholder farmers in developing countries. For many of these farmers, affordable access to capital remains a large challenge.

As cell phones have largely become ubiquitous, mobile banking creates novel financing opportunities such as micro-financing. Yet, because of a lack of transparency and therefore high risk, the current paradigm is tons of puny transactions with enormously high fees (e.g., 10%).

Blockchain can — and already is — solving this problem for financiers and farmers. Examples include agri-ledger out of the UK, BitPesa in East Africa, and Rebit in the Philippines.

Trustworthy, Efficient Supply Chains in Developed Economies

Possibly the highest potential but least realized chance for blockchain in agriculture is in the developed world. Each year, trillions of dollars flow inbetween farmers and buyers alone, yet presently, these transactions are hugely inefficient. Blockchain can improve the settlement process for farmers, buyers, and financiers like banks.

Right now, the exchange of the physical commodity decouples from the exchange of payment. In other words, farmers often supply their harvest but then have to wait weeks or months to be paid. Farmers lack the capability to conduct due diligence on their buyer, so buyers can rival on payment terms, and therefore suggest lower prices. This lessens market competition and further lowers prices, as growers go to larger multinationals and incumbents who have less risk of default. At the same time, levy collectors and research organizations have no access to data provenance information: they receive their payments, but cannot connect the money to the farmer who has paid. And eventually, financing options are both costly and limited because the industry is perceived as risky — and for good reason, as there are many insolvencies.

Blockchain can switch all of this by enabling real-time payment on delivery. As a result, farmers get paid instantaneously, industry competition increases and keeps prices higher, and buyers save time and money. Also, adding transparency, trust, and efficiency to settlements can decrease risk and unlock fresh financing mechanisms for banks.

Utter Profile is addressing this use case, embarking with an in-market blockchain pilot for the 2016-2017 grains harvest in Australia.

The Future of Agriculture is Blockchain

Some claim that in a few years’ time blockchain will no longer be a buzzword; it will be as ubiquitous as the internet. Others believe that blockchain is all hype; that it is an untested technology with big risks and little upside.

Farmers have always been antsy adopters of technologies that make sense and produce real value. It’s clear that blockchain has big potential to solve significant problems in agriculture. The challenge for blockchain, and agtech at large, is connecting the technology to viable business models and compelling use cases. All the startups mentioned above are working hard to do just this.

Put simply; blockchain needs to save time and money as well as take agriculture forward to create fresh pockets of value. If we can stir beyond the hype and simply do better business, the future of agriculture will indeed be blockchain.

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

From Bitcoin to Agriculture: How Can Farmers Benefit from Blockchain?

Editor’s Note: Emma Weston is co-founder and CEO of Utter Profile, where she leads blockchain strategy and development under the AgriDigital brand. She is also a grain grower in Australia. Here, Weston, and co-author Sarah Nolet, founder of food and ag consultancy AgThentic, explain how the agriculture industry is using blockchain, and the challenges ahead for this segment of the industry.

Update: Total Profile recently pitched at Finovate in Fresh York City. Witness their pitch here.

We have all seen the use of (and hype about) blockchain in the context of bitcoin, the digital currency that very first brought blockchain to mainstream media and investors. While bitcoin remains in the news, the applications and potential of blockchain are spreading well beyond cryptocurrency.

Before we take a look at how the agriculture industry is using blockchain, let’s do a quick blockchain 101.

What is Blockchain?

One way to think of blockchain is as a technology that permits users to transfer value, or assets, inbetween each other without the need for a trusted intermediary. The exchange is recorded in a ledger that is collective by all users of that blockchain. Users rely on this collective, or “distributed,” ledger to provide a translucent view into the details of the assets, including who possesses the asset, as well as descriptive information such as quality or location. The running history of the transaction is called the blockchain, and each transaction is called a block. Today, when you hear about blockchain, what most indeed mean is ‘blockchains . ’

There exist numerous different forms of this distributed ledger technology, each suited to distinct use cases. One popular blockchain technology is Ethereum, which its founders launched around the idea that blockchains can do more than simply record information. This concept, called ‘smart contracts,’ is central to Ethereum and permits users to codify significant parts of a workflow process, agreement, or task. So, when a transaction occurs, the software automatically executes an activity, or set of deeds, according to the specifications in the clever contract. One example is clever locks ; locks that automatically open after receiving the correct fee.

Recently a few other potential use cases for blockchain have emerged, such as tracking goods via supply chains (e.g., SkuChain ) and IoT-enabled “smart farms” (e.g., Filament ). Tho’ we haven’t yet seen the large-scale commercial adoption of blockchain, investors like the Bill and Melinda Gates Foundation and various venture capitalists are paying attention to this space. The R3 consortium has also been in the news for its Corda platform, which enables trade finance and the exchange of letters of credit inbetween its members.

But what about agriculture?

However agriculture technology is gaining popularity — and capital — there has been very little talk of blockchain applications within core agricultural areas. There should be, tho’.

Blockchain has large potential in three key areas of the agriculture industry:

  1. Provenance and radical transparency

Two. Mobile payments, credits, and decreased transaction fees

Trio. Real-time management of supply chain transactions and financing

Enabling Provenance and Radical Transparency in the Food Chain

Consumer request for “clean” food, including organic , is skyrocketing, but producers and manufacturers are often fighting to verify the accuracy of data from farm to table. Blockchain can help.

Presently, there’s no effortless, accurate and efficient way for manufacturers to know about issues like sub labor and pollution, or to identify the exact origin of a commodity. Yet consumers, especially within niche markets like organic food, are increasingly willing to pay for products that provide this information. To date, solutions have revolved around certifications and regulations, both of which add costs, are hard to enforce, and can be confusing to consumers. How do free-range and cage-free chickens differ, and what do the labels actually mean for animal welfare?

Startups liked Provenance and FarmShare are using blockchains to solve this problem for businesses and consumers. The value of blockchain here is its capability to make the supply chain entirely see-through and rich with immutable provenance data from farm to table. In other words, blockchain tracks information about your food and participants along the supply chain cannot tamper with this information. Ultimately, this technology enables farmers, manufacturers, and retailers to justify premiums for certain products, and gives consumers confidence about where their food comes from and how it was produced.

Better Finance for the Developing World

Blockchains also have gigantic potential to create and improve access to finance in the developing world. Agriculture employs over a billion people worldwide, many of whom are smallholder farmers in developing countries. For many of these farmers, affordable access to capital remains a big challenge.

As cell phones have largely become ubiquitous, mobile banking creates novel financing opportunities such as micro-financing. Yet, because of a lack of transparency and therefore high risk, the current paradigm is tons of puny transactions with utterly high fees (e.g., 10%).

Blockchain can — and already is — solving this problem for financiers and farmers. Examples include agri-ledger out of the UK, BitPesa in East Africa, and Rebit in the Philippines.

Trustworthy, Efficient Supply Chains in Developed Economies

Possibly the highest potential but least realized chance for blockchain in agriculture is in the developed world. Each year, trillions of dollars flow inbetween farmers and buyers alone, yet presently, these transactions are hugely inefficient. Blockchain can improve the settlement process for farmers, buyers, and financiers like banks.

Right now, the exchange of the physical commodity decouples from the exchange of payment. In other words, farmers often produce their harvest but then have to wait weeks or months to be paid. Farmers lack the capability to conduct due diligence on their buyer, so buyers can contest on payment terms, and therefore suggest lower prices. This lessens market competition and further lowers prices, as growers go to larger multinationals and incumbents who have less risk of default. At the same time, levy collectors and research organizations have no access to data provenance information: they receive their payments, but cannot connect the money to the farmer who has paid. And ultimately, financing options are both costly and limited because the industry is perceived as risky — and for good reason, as there are many insolvencies.

Blockchain can switch all of this by enabling real-time payment on delivery. As a result, farmers get paid instantly, industry competition increases and keeps prices higher, and buyers save time and money. Also, adding transparency, trust, and efficiency to settlements can decrease risk and unlock fresh financing mechanisms for banks.

Total Profile is addressing this use case, kicking off with an in-market blockchain pilot for the 2016-2017 grains harvest in Australia.

The Future of Agriculture is Blockchain

Some claim that in a few years’ time blockchain will no longer be a buzzword; it will be as ubiquitous as the internet. Others believe that blockchain is all hype; that it is an untested technology with fat risks and little upside.

Farmers have always been antsy adopters of technologies that make sense and produce real value. It’s clear that blockchain has big potential to solve significant problems in agriculture. The challenge for blockchain, and agtech at large, is connecting the technology to viable business models and compelling use cases. All the startups mentioned above are working hard to do just this.

Put simply; blockchain needs to save time and money as well as take agriculture forward to create fresh pockets of value. If we can budge beyond the hype and simply do better business, the future of agriculture will indeed be blockchain.

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